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What Are Digital Posters?
Digital posters are a form of screen-based electronic display that may present anything from promotional materials and information through to exhibition storytelling.
As a subset of digital signage, you can include graphics, photos, illustrations, video, and/or animations within a custom poster layout that reflects your brand colours and style.
Unlike printed posters, you can edit digital posters at any time.
Types of Digital Posters
Your organisation can use the same digital poster technology regardless of whether your poster file is static or dynamic. Some interactive poster designs require advanced touchscreen digital poster technology.
Static poster
Static digital posters feature still images. This could be as simple as displaying a digital download of a normal poster, whether digitally created or scanned in.
Dynamic poster
When your custom poster is dynamic, it can feature moving design elements and graphics. This is ideal for creating a striking display or helping to highlight important information.
Interactive poster
An interactive poster involves your target audience through participatory actions. For basic digital poster technology this could be scanning a QR code or, for more advanced posters, interacting with a touch screen.
Digital Poster Products
The digital poster product you choose will depend on the purpose you need it for, where it will be placed, and whether it requires interactive elements. Here at Mediascape, Scotland’s leading audio visual installer, we trust the following suppliers.
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55 Android Freestanding Digital Poster
£2,658.63Introducing the 55 Android Freestanding Digital Poster, a cutting-edge Digital Signage Kiosk equipped with Android... -
65 inch Freestanding 4K Digital Poster
£3,575.00Introducing the Allsee 65 inch Freestanding 4K Digital Poster, a powerhouse of visual impact and... -
Philips 32″ T-Line retail touch
£559.99The Philips 32BDL3751T/00 is a 31.5″ Full HD (1920 × 1080) interactive touchscreen display built for continuous 24/7 use.... -
50 inch Android Freestanding Signage Kiosk Display L50HD7
£1,779.99Introducing the Allsee 50 inch Android Freestanding Signage Kiosk Display L50HD7, a cutting-edge product designed...
Our suppliers
Why Use Digital Posters?
Effective advertising
Bright, high-resolution displays can help promotional content stand out in busy environments. The main benefit is that you can schedule by date, allowing your business to display the most relevant offer or message at the right time. For example, advertising a countdown to a product launch.
Stronger sustainability
With increased demand for sustainable AV products, more eco-friendly signage solutions that require less energy have entered the market. A digital poster can also replace a collection of printed materials, reducing the need for new paper stock whenever details change.
Creative flexibility
Digital posters give you the freedom to combine photos, illustrations, video, and animations in a layout that reflects your brand colours and style. You can start with poster templates or create a design from scratch, then upload updated content whenever required.
Digital Posters for Different Industries
Digital posters have applications in a range of industries and contexts, depending on unique organisational requirements. Some example industries that can benefit include:
Digital posters for the corporate sector
Businesses can use digital posters to welcome visitors, communicate company news, or promote internal events. Teams can start designing content with an online poster maker or another design tool, then upload the finished poster in a display-compatible format.
Digital posters for the education sector
Placing digital posters in entrances and communal areas allows staff to update information centrally rather than printing and replacing notices across the campus. This is particularly important for large-scale education facilities that operate on complex timetables.
Digital posters for the healthcare sector
A clear poster design with accessible fonts, a simple background, and enough white space can help patients identify important information quickly. Static digital posters are a great option for hospitals, GP practices, and private clinics to display wayfinding instructions, health campaigns, and service updates.
Digital posters for the commercial sector
Retailers, restaurants, and other commercial venues use digital posters to promote products, display menus, and highlight limited-time offers. For example, a cafe bar could post a promotion for coffee in the morning and automatically replace it with a drinks promotion in the evening.
Digital posters for the entertainment sector
Entertainment venues like cinemas and theatres can get creative with digital posters by promoting upcoming events, sharing performance times, or even bringing exhibition stories to life through video and animation.
Digital posters for the transport sector
Digital posters are great for the transport sector, from airports with multiple kiosks to train stations with frequent timetable updates. Transport operators can quickly update departure information and broadcast safety messages in multiple locations throughout the building.
“Fantastic service in every respect. Delighted with product, installation and aftercare. We are so glad we chose this company. Really happy. Would recommend without hesitation.”
Welcome Homes
Partner with Mediascape for
Digital Poster Installation
There are many different digital poster options, and the right one for your organisation will depend on the nature of your space and the intended poster purpose.
At Mediascape, we have 23+ years of experience designing and installing state-of-the-art audio visual solutions for all kinds of organisations.
Whether you need a digital poster for your exhibition, window display, or anything in between, we are here to support you with installation.
Reach out today for a free quote.
Frequently Asked Questions
How are digital posters different from digital signage?
Digital posters are a subset of digital signage. Digital signage encompasses video walls, menu boards, wayfinding systems, and other large-scale displays. Digital posters, on the other hand, are typically portrait-orientated screens designed to occupy a similar space to a printed poster.
Is all digital poster technology interchangeable?
No, there are different digital poster audio visual technologies for different purposes, depending on whether your poster design will be static, dynamic, or interactive.
Can digital posters be updated remotely?
Yes. When connected to content management software, digital posters can be updated remotely from a computer or other compatible device. This allows you to change content across one or multiple screens without visiting each display in person.
How much do digital posters cost?
The cost of a digital poster solution depends on its size, format, and functionality. A basic non-touch display starts at around £400, while freestanding digital poster costs begin at £1,800. Advanced touchscreen and outdoor models can cost at least £1,100 per panel. Note that this cost does not include installation or content-management software.