Digital signage displays can be a fantastic addition to both commercial and office environments. They are not just a chance to display information but also a medium in which vibrant images and messaging can be shared in an eye-catching way.
Whether you have a shop space you want to bring to life or an office where you need to pass information quickly to your employees, digital display boards can be a brilliant addition to your space.
Which industries can use digital advertising screens?
Many industries may find a use for digital screens in their technology solutions. Some sectors that might find them particularly beneficial include:
Retail
Retail stores frequently make use of digital display screens to showcase promotions, new arrivals, and special offers in real time. Rather than spend hours changing out promotions as a new season comes around, staff simply have to update the images in the cloud.
Hospitality
Hotels, restaurants, and cafes can all make use of digital displays to show deals and information to customers. Cafes and restaurants often utilise digital displays to showcase the menu and special offers, while hotels can promote events and relay important information like check-in and dining options.
Museum and heritage
The heritage sector can use digital screens as information points in exhibits. These screens can form interactive displays for guests, allowing them to explore the exhibits and learn in fun ways.
Healthcare
Hospitals and clinics can use digital screens for patient information, wayfinding, health tips, and appointment schedules. This helps improve communication and reduces perceived wait times.
Leisure and fitness
A digital display screen can be used in the leisure and fitness industry to convey information about the availability of certain equipment, or for how busy facilities are. As with other industries, they can also be used to relay information about special offers, new classes, and more.
How do I control my digital advertising screens?
Of course, digital display screens are not quite the same as traditional messaging boards where you can just put up a new sign when you want to display something new. However, that doesn’t mean that these advertising displays are difficult to use.
You should be able to switch out the messaging and images as quickly and easily as pushing a button. Many digital advertising display screens use a remote control to quickly change between images, and you can switch them out quickly using either the remote or the cloud.
The benefits of digital signage displays
A digital display screen is a flexible and useful piece of tech that can be put to use across many applications. Many businesses choose to use digital screens like these to gain the following benefits:
Increased visibility
One of the most obvious benefits of digital display screens is the increased visibility they offer. The human eye is drawn to dynamic movement, and digital signage offers exactly that. Even if you choose a static image over a dynamic one, you can still create an eye-catching display that you can be certain will attract attention from passers-by.
Enhanced engagement
Digital screens are a great choice for enhancing customer engagement and the overall experience. It is an easy way to showcase information about your products and services to customers, or could be used to pass on important information to employees if used in an office space. Not only do they capture the attention of your audience, but they know how to hold it, too.
Brand awareness
Every business, regardless of their industry, needs to put forward a strong and consistent brand presence. Branding is a key part of any marketing strategy, and a digital display allows you to draw a consistent picture of your company that you wish to portray. Create the right one, and you will have a long and lasting impression on the viewer that should really help to reinforce your brand messaging.
Flexibility and adaptability
Digital advertising screens are great because they are extremely flexible. With just a push of a button, you can change the messaging on them to whatever you choose. If you need to send out a quick update or development, you can adjust the screens to display the new information in the blink of an eye.
Key features of digital displays
Though digital displays can vary in size and layout to best meet the needs of your project, you can expect several key features to be on offer from the digital signage options at Mediascape. We take pride in only selecting models from the very best manufacturers so you can create the perfect display for your needs.
Touch-sensitive
When creating interactive displays, touch-sensitive screens provide an interface to help visitors search for information, register details, or ask questions. Touch panels are easy and intuitive to use, and they provide a brilliant assembly point for either customers or employees depending on your needs.
Voice recognition
A voice recognition system allows users to verbally request information through digital display systems. This is a brilliant additional benefit for self-service kiosks or drive-through systems, putting control in the hands of the user. Using simple requests, they should be able to find the right information.
LED panel
LEDs are capable of very high resolutions and are bright enough to showcase every rich detail even in high ambient light conditions. If you need a sign that you know will catch the eye of your audience, LEDs are your best choice.
Create engaging digital signage displays with Mediascape
Digital screens could be the perfect way to transform your commercial space for customers and employees. They are the perfect way to convey key pieces of information to those who need it, while also allowing you a fun and flexible way to quickly change your commercial space.
Trust Mediascape to help you design and install the right digital displays for your business. Get in touch today to chat through our digital advertising options with our expert team.