Digital Signage Displays at Orlando Airport
More than 1,200 advanced digital signage displays from LG Electronics will greet the 44,000 people coming and going through the Orlando International Airport next week for the 2019 InfoComm trade show, North America’s largest pro-AV technology conference.
LG Electronics USA Business Solutions was selected by the Greater Orlando Aviation Authority (GOAA) to provide video screens for the renovation of the departure processing facilities at Orlando International Airport that serves more than 48 million leisure and business travellers each year.
A total of 700 LG 55in ultra-thin-bezel video wall screens were installed at the airport to create a continuous 1,561-foot digital display wall behind airline counters, and another 500 LG displays were installed for wayfinding from the check-in areas to concessions to security checkpoints.
Enhancing Travellers’ Experience
GOAA conceived the video wall behind the airline counters as a way to provide customers with a new travel experience – one that conveys all the pertinent information that customers have come to expect while travelling, including checkpoint wait times, flight and gate information, and wayfinding information.
John Newsome, GOAA’s chief information officer, described the video wall as a digital canvas that provides unparalleled opportunities for airline and local area branding, for the airport’s design concept called the Orlando Experience and for improved customer service through information and entertainment.
The massive Orlando video wall exemplifies how advanced display technologies can transform the airport experience,” said Clark Brown, vice president of digital signage at LG Electronics USA Business Solutions. “This major project showcases LG’s commitment to leadership in the transportation sector, and we’re proud how LG technology has brought GOAA’s vision to life.”
These slim bezel displays “connect seamlessly to create a powerful and impactful image for an immersive experience that’s certain to capture any viewer’s attention in Orlando,” Brown said.
Each display features LG’s In Plane Switching (IPS) panel technology to ensure accurate colour saturation and contrast, even at wide viewing angles, resulting in unparalleled picture quality. The Orlando project also requires accurate colour and brightness calibration across multiple displays – an important factor for multiple airline companies.
LG Electronics, along with communications/IT solutions provider SITA and visual communications innovator Synect, worked to design and install the LG ultra-high definition videowall, which delivers a wide viewing angle, while integrated with the airport management system that allocates airline check-in counters and gates autonomously based on realtime flight and airport data. The family-friendly airport is applying a year ’round digital content strategy with Synect for seasonal campaigns and promotions, as well as a digital airport envoy named Annie the Astronaut who helps passengers navigate through the airport. In addition, interactive games entertain young travellers and decrease perceived wait times.