New Technology For Maximum Impact
A decade ago, it was impossible to find LED video walls, let alone see them more frequently than you do now. Fast forward to today, digital signage like video wall displays is a common sight. Disruptive technology has grown by leaps and bounds, making video walls, like LCD and LED displays, the go-to option for businesses of various shapes and sizes.
Whether you’re looking for an interactive marketing solution for the entire wall of your business or high-resolution screens to display information, you have come to the right place. Discover all about this new technology and the different ways you can utilise video wall solutions and LED technology to suit your needs and users.
What is a LED Video Wall?
LED is an acronym for Light Emitting Diode, an advanced form of light source in modern display screens, such as televisions, office displays, and outdoor advertising solutions. An LED video wall is a flat panel that comprises several tiny bulbs that emit colourful lights in full pixels. These bulbs translate those lights into images you see on the screen.
LED video walls have grown in popularity since LED technology is cheaper and more prevalent today. When they first came out, they were expensive and beyond what most consumers could afford. But since technology has evolved, it’s now possible to get them for a lower price and for various applications in domestic and commercial spaces.
The primary reason for the popularity of LED video walls is that they won’t require bezels like most displays. You can tile the LED screen together to create one giant display screen. Since there are no bezels, the images can connect to form one large seamless image. Other modern applications of LED technology on video walls include curved display screens or the ability to shape LED screens into various forms. Indeed, this technology is limitless in what it can do.
Applications of LED Video Walls
There are numerous applications of LED video walls and digital signage displays. Their flexibility makes it possible to use them whenever you need a seamless video wall display solution. From the seamless graphic transition to ease of customisation, it’s no wonder why a video wall display is sought after in many industries.
Below are some examples of video wall display applications using LED technology.
The most widespread application of video wall displays would be in commercial spaces and businesses, especially in the form of advertising. Businesses rely on the interactive and engaging nature of a video wall to capture the attention of their target customers. Bright and vivid colours and imagery make these video walls a magnet of attention, making it easy for advertising companies to persuade the audience to watch, listen, and potentially purchase.
Aside from using vibrant and colourful imagery, video walls must have high brightness and be positioned in high-traffic areas to maximise exposure. Another advantage to LED video wall displays is that they can be used indoors and outdoors, allowing businesses to pick the most strategic location for maximum exposure.
2. Cinemas and Events
Another common application of an LED video wall is in cinemas and event venues. These video walls display information about the shows and performances within particular venues. Using captivating images and videos helps attract the audience’s attention, making them interested to check out what is being shown on the screen. The eye-catching visuals and movements engage the audience in ways that traditional signage cannot.
3. Information Dissemination
Aside from advertising and promoting shows and events, video wall displays are also critical in spaces wherein information is vital to public use. For example, you can find a video wall screen in the lobby of hotels and airports, waiting rooms in hospitals and clinics, auditoriums, and classrooms. Large displays provide information to the public that would enhance their use of a particular space or room.
Displaying the information on the screen reduces unnecessary social interactions, which was imperative for example during the pandemic, because the screen displays critical information that the public may want to know.
4. Wayfinding Solutions
Another example of the application of LED video walls is for wayfinding solutions. It helps direct the public to locate specific destinations, such as restrooms, transportation hubs, and other directional signages. It is a practical application for a LED and video wall project and a directional digital signage solution.
5. News Broadcasting
When you watch the news, you often find reporters and news anchors delivering the news in front of a large screen. This screen display is an example of a video wall depicting videos and footage relating to their news report. The use of LED technology in news broadcasts is a recent development and adoption of video wall solutions, especially as many broadcast networks are getting rid of green screens, which are not as engaging or immersive as video walls.
6. Stadiums and Sports Venues
Before video walls became more common in public spaces, they were already a staple in sports venues, like stadiums. These venues host thousands of sports fans, so a large video wall is used to display scores, advertising, and other visuals to the audience, regardless of where they are seated in the venue.
7. Control Rooms
Using video walls is also critical in control rooms, especially those that involve close security monitoring. It is crucial for security personnel to be able to access a real-time feed of conferences, live broadcasts, and events on a large screen to ensure the security of guests and the public attending these events. Magnifying the screen and using large video walls also facilitate better communication and surveillance.
Another example of a control room that uses large video wall displays is real-time traffic controllers. These are excellent solutions when analysing traffic situations, especially in case of road accidents.
What to Consider Before Installing a LED Video Wall?
Before you install a video wall display for your business or any other space, it is essential to consider a few factors first. You should have a basic understanding of the technology and the requirements to ensure smooth and seamless operation.
The purpose of the video wall will help determine the resolution requirement for the installation. For example, the resolution for displaying information in a transportation hub is smaller than the requirements for an advertising solution. The latter is more demanding, given the vibrant colours, imagery, and video motion.
If you are unsure about the right resolution, you can talk to your video wall supplier about the perfect fit image quality and solution for your needs.
Budget is another factor to consider when investing in a video wall display. Even though LED video walls are much more affordable these days than when they first came out, they are not cheap.
Besides the size and resolution of the video wall display, the installation cost will also differ depending on the spatial challenges involved, which could vary from location to location.
The type of content you want to display on the video wall will indicate its different software requirements. For example, some video wall displays show static content, while others have real-time and engaging content. The software requirements for each will differ accordingly. It’s ideal to consider the cost of hiring a software expert to handle video and audio content transmission onto the entire video wall.
Another factor to consider when installing a video wall solution is the type of video wall controller. Some video wall controller has remote capabilities, which often comes with the package. There are those with programmable remote video wall controllers too. You can choose the ideal video wall solutions depending on how much control you require for the displayed information.
LED video walls respond to external environmental factors like heat, moisture, and cold. It is crucial to assess the environmental and spatial conditions (for indoor and outdoor installations) to determine if it’s a suitable place to install a video wall.
For instance, video walls for outdoor use can handle extreme heat and more rigorous conditions. Therefore, you must consider where to install the video wall.
Warranty and Support
No matter what video wall solution you choose, it is vital you choose an installer and supplier that can deliver warranty and support. You want to be confident that even after installation, you can get technical support if you encounter any issues with the video wall. The supplier of video wall solutions should provide you with technical expertise at minimal to no extra cost.
LED Video Walls for Your Business
It’s exciting how video walls have changed the landscape of how information is presented and how advertising is delivered to consumers. But the good thing is this technology will continue to evolve in the coming years.
Considering video walls for your business? Our AV specialists are able to create a wide range of video wall solutions, either to a designer’s specifications or designed by us to meet your requirements. Contact Mediascape today!